Could it be love?
I am kind of in love with this retailer. It’s new love, full-on infatuation, but it will deepen over time. I can feel it. This is the one. Why?
- You can sort their entire inventory by body shape.
- This inventory includes pre-assembled outfits sorted by body shape.
- Most items are available in all sizes, not exclusively regular or exclusively plus-sized.
Take a breath. Take a moment. Consider the implications.
As Apples it’s not always easy to pair our clothes, because not everything we own is flattering, and it’s downright chaotic to sort out which pieces to varying degrees of unflattering to put together. And this whole frustrating process is on display when we’re out with our girlfriends clothes shopping. Birdsnest does the heavy lifting.
What is this? This is a ready-made outfit for apple shapes. A tunic with decorated neckline. Skinny jeans with an elastic waist. Dramatic, sizeable shoes that draw the eye down and add balance. Cute earrings to draw eyes up to the face. YES PLEASE.
- Boat neck dress with layered top and asymmetrical hem to distract from belly
- Jacket with cute sleeves and v-plunge to draw the eye to the upper body
- Classic heels and accessories.
Apples gonna give this “Working Girl” a whirl, for sure!
This is a bell-sleeve top, which is more or less the kimono’s Western cousin. The large sleeves are great for apples and detract from the middle. For thin apple legs, bermuda shorts are a definite. And we have a rockin hat and sandals to complete the summer look. (I personally would go for more sizeable shoes or even sneakers, but these are cute too, esp if you’re gonna be near sand.)
Now this is where it gets fun, with apple shaped core principles on full display.
The cut is a gentle A-line with bell sleeves and uniform embellishment. The white line down the middle of the dress is fine because of the continuity at the chest and all the way down the skirt.
And it’s also a GREAT example of how much leeway you have with colorful accessories when you have a black/white or neutral/white color base. The boots are darling, and a new look entirely: crayon-eating coyboy. Didn’t I tell you this was possible??
Definitely check out Birdsnest. If you’re like the most people and not in Australia, you’ll have to splurge on international shipping…but inspiration is free. And there’s sooo much inspiration available. Take a look, see what you like, and try to replicate those looks with pieces from your own wardrobe.
One thing’s clear: this meticulous and thoughtful level of organization maximizes the user experience and should be the industry standard for online retailers.
Thinking more about it, it’s no less than infuriating that we still live in a culture that largely insists on a one-size-fits-all approach to clothing. No, it doesn’t. And if it FITS, it still may not flatter. I truly hope the brave pioneers at Birdsnest reach and help apples and other shapes that defy the standard sizing approach.
As always, your questions and comments and ideas are welcome, whether it’s about these or other outfits, or the process of assembling outfits, or just how awesome you also think it is that you can sort someone’s entire inventory by body shape! So feel free to share!